Randell Pence Named Executive Director of Sales and Marketing for Ruger
January 20, 2005
Sturm, Ruger & Company, Inc. (NYSE: RGR), the nation's largest firearms manufacturer, is proud to announce the forthcoming appointment of Mr. Randell Pence to become the Company's Executive Director of Sales and Marketing, effective January 27, 2005. He is replacing Mr. Christopher Killoy who has accepted an offer of employment from Stinger Systems, Inc., a non-firearms company located near his home in Springfield, MA.

Randell Pence is extremely experienced and well-respected in the firearms industry. His employment experience includes eleven years work in retail firearms sales, fifteen years as a sales representative for a major wholesale firearms distributor, and seven years as in-house sales manager for a major optics manufacturer. He has been Sturm, Ruger's southeastern U.S. sales representative for the last seven years.

"Randell Pence is the right man for this most important job," commented Sturm, Ruger President Stephen L. Sanetti. "Very few people combine the essential traits of product knowledge, industry experience, and a winning personality to the degree that Randell does. We are delighted that he will shortly apply his very considerable talents to making Sturm, Ruger's many new products and sales programs successful throughout the nation," Sanetti concluded.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®