CORPORATE NEWS

Randell Pence Named Executive Director of Sales and Marketing for Ruger
January 20, 2005
Sturm, Ruger & Company, Inc. (NYSE: RGR), the nation's largest firearms manufacturer, is proud to announce the forthcoming appointment of Mr. Randell Pence to become the Company's Executive Director of Sales and Marketing, effective January 27, 2005. He is replacing Mr. Christopher Killoy who has accepted an offer of employment from Stinger Systems, Inc., a non-firearms company located near his home in Springfield, MA.

Randell Pence is extremely experienced and well-respected in the firearms industry. His employment experience includes eleven years work in retail firearms sales, fifteen years as a sales representative for a major wholesale firearms distributor, and seven years as in-house sales manager for a major optics manufacturer. He has been Sturm, Ruger's southeastern U.S. sales representative for the last seven years.

"Randell Pence is the right man for this most important job," commented Sturm, Ruger President Stephen L. Sanetti. "Very few people combine the essential traits of product knowledge, industry experience, and a winning personality to the degree that Randell does. We are delighted that he will shortly apply his very considerable talents to making Sturm, Ruger's many new products and sales programs successful throughout the nation," Sanetti concluded.


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