Ruger Announces the Launch of Its New Website: www.ruger.com
June 15, 2006
Sturm, Ruger & Company, Inc. (NYSE: RGR), the nation's largest firearms manufacturer, is proud to announce the launch of its new website, which incorporates many new features and more in-depth information about the Company and its products.
"The new website has many exciting, enhanced features, including more detailed product information, more product images and much easier and quicker navigation," stated Bruce Healey, Sturm, Ruger's Chief Information Officer. "The prior website, which was launched in 2003, hosted over 4 million visitors per year. We expect that with the launch of this new lighter and brighter website and the additional information now available to our customers, the number of visitors will continue to grow and certainly exceed what we've seen in the last few years."
The new Ruger website, located at www.ruger.com, uses the latest technology to build upon the successes of the old site, offering improved navigability to key products, offering keyword search capability, and more descriptive content, ranging from basic firearms concepts to detailed Ruger product information. Additional product images have been added to the site, and all have been greatly enlarged and are shown to exact scale for comparisons between products.
About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens®," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.
The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.
Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens®”