Ruger has sold millions of 10/22® rifles - the benchmark for .22 rifles -
since its introduction in 1964.

With its legendary action and renowned, reliable rotary magazine, the 10/22® rifle has a tradition of proven performance in a variety of rimfire applications. It has been dubbed "America's favorite rimfire rifle" and Americans love to customize it! To commemorate the 50th anniversary of the 10/22®, we want Americans to share their customized 10/22® designs for Ruger to use as a base for a special edition 10/22® rifle.

How can you enter for a chance to win?

  • Submit up to three photos of your customized 10/22®. The factory original 10/22® receiver must still be intact. The submitted photos must show only the rifle. If any person can be seen in the submitted photos, the entry will be disqualified.
  • Provide an itemized list of the parts used in the design, including vendor names where applicable.
  • Give a brief description of the design.

Submissions will be accepted October 7 through October 18, then Ruger will select ten finalists. On October 21, Ruger will announce the ten finalists on the contest website and visitors can vote for their favorite design (one vote per person, per day) through November 1. The grand prize winner will receive a production version of their rifle, a trip to the Newport, NH plant to watch the production run, and $5,000 worth of Ruger® product. The remaining nine finalists will each receive a Ruger® firearm of their choice.