Sturm, Ruger & Company, Inc. has pledged to donate $1 for each new Ruger firearm sold between the 2011 and 2012 NRA Annual Meetings, with the goal of giving $1,000,000. Ruger's donation will benefit the NRA Institute for Legislative Action (NRA-ILA). Established in 1975, NRA-ILA is committed to preserving the right of all law-abiding individuals to purchase, possess, and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.