Ruger Celebrates the 40th Anniversary of the Ruger 10/22® and its Rotary Magazine

Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to introduce the 40th Anniversary Edition of its famous 10/22 Carbine. This special edition autoloading rimfire carbine is very similar to its original configuration, and includes a .22 tip-off scope base adapter, barrel band and a western-style curved buttplate. It also features the Ruger eagle symbol on a special two-inch nickel-silver medallion inlaid into its hardwood stock.

Sturm, Ruger is also celebrating the 40-year anniversary of its patented ten-round detachable rotary magazine. In addition to the standard black magazine included with all Ruger 10/22' s, each 40th Anniversary Ruger 10/22 Carbine will include a unique 40th Anniversary clear magazine with a red rotor. This special anniversary edition magazine provides customers the opportunity to see the internal features of this legendary design. Ruger' s unique rotary magazine makes the 10/22 easier to handle and provides for a cleaner appearance, with no awkward protrusions at the rifle' s balance point. It has been widely hailed as the best and most reliable rimfire rifle magazine in history.

Nearly 40 years ago, Sturm, Ruger introduced a rimfire autoloading carbine that set a new standard for performance, reliability and accuracy. Built to the same big game rifle standards as the famous Ruger .44 Magnum Carbine, the Ruger 10/22 and its legendary rotary magazine represented a major advance in rimfire rifle design. A 1964 Ruger advertisement for the 10/22 boldly advertised, "The 10/22 is no ordinary rifle - as our first .22 caliber rifle it had to be better than any competitor - it had to be the best in every detail." Described as "the ultimate in logical design," the 10/22 was destined to become one of the most popular autoloading rimfire rifles ever produced. Since its introduction in 1964, there have been over 4 million Ruger 10/22 Carbines produced.

The 40th Anniversary Edition 10/22 Carbine will be available to customers beginning in January 2004. The 40th Anniversary 10/22 rotary magazine will also be available as an accessory beginning in January 2004. Both the 40th Anniversary Edition 10/22 Carbine and the 40th Anniversary Edition rotary magazine will only be available in 2004.