Firearms News

Ruger Celebrates the 40th Anniversary of the Ruger 10/22® and its Rotary Magazine
October 17, 2003
Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to introduce the 40th Anniversary Edition of its famous 10/22 Carbine. This special edition autoloading rimfire carbine is very similar to its original configuration, and includes a .22 tip-off scope base adapter, barrel band and a western-style curved buttplate. It also features the Ruger eagle symbol on a special two-inch nickel-silver medallion inlaid into its hardwood stock.

Sturm, Ruger is also celebrating the 40-year anniversary of its patented ten-round detachable rotary magazine. In addition to the standard black magazine included with all Ruger 10/22' s, each 40th Anniversary Ruger 10/22 Carbine will include a unique 40th Anniversary clear magazine with a red rotor. This special anniversary edition magazine provides customers the opportunity to see the internal features of this legendary design. Ruger' s unique rotary magazine makes the 10/22 easier to handle and provides for a cleaner appearance, with no awkward protrusions at the rifle' s balance point. It has been widely hailed as the best and most reliable rimfire rifle magazine in history.

Nearly 40 years ago, Sturm, Ruger introduced a rimfire autoloading carbine that set a new standard for performance, reliability and accuracy. Built to the same big game rifle standards as the famous Ruger .44 Magnum Carbine, the Ruger 10/22 and its legendary rotary magazine represented a major advance in rimfire rifle design. A 1964 Ruger advertisement for the 10/22 boldly advertised, "The 10/22 is no ordinary rifle - as our first .22 caliber rifle it had to be better than any competitor - it had to be the best in every detail." Described as "the ultimate in logical design," the 10/22 was destined to become one of the most popular autoloading rimfire rifles ever produced. Since its introduction in 1964, there have been over 4 million Ruger 10/22 Carbines produced.

The 40th Anniversary Edition 10/22 Carbine will be available to customers beginning in January 2004. The 40th Anniversary 10/22 rotary magazine will also be available as an accessory beginning in January 2004. Both the 40th Anniversary Edition 10/22 Carbine and the 40th Anniversary Edition rotary magazine will only be available in 2004.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®