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Ruger No. 1 Rifle Receives OUTDOOR LIFE Editor's Choice Award
June 01, 2004
Sturm, Ruger & Company, Inc. (NYSE: RGR), the nation's largest firearms manufacturer has received the Editor's Choice Award from OUTDOOR LIFE magazine for the Ruger No. 1 K1-V-BBZ rifle chambered in the new, exciting .204 Ruger cartridge.

"We are extremely pleased to receive this award," said Sturm, Ruger President, Stephen L. Sanetti. "To earn such recognition as one of this year's newest and most innovative firearms, when competing with products from many other major manufacturers, validates our efforts to provide shooters with firearms that deliver high quality and best value. The Ruger No. 1 rifle in .204 Ruger is designed to deliver the long-range accuracy varmint shooters demand. The tough OUTDOOR LIFE test squad has demonstrated that the Ruger No. 1 delivers."

The Editor's Choice Awards are considered by many in the firearms industry to be the result of the most grueling of all product tests. Extensive on-range sessions to test accuracy and function are just part of the procedure. Aesthetics, fit, finish, and value are among other criteria considered as part of the selection process. OUTDOOR LIFE staff and experienced independent shooters submit firearms to an extensive battery of tests in an effort to answer the question, " Would I buy this gun"?

In "2004's Best Rifles and Shotguns" in its June/July issue, OUTDOOR LIFE stated that Ruger No. 1 rifle and the .204 Ruger cartridge "not only wins our top rifle award but heralds a new era in varmint shooting". Shooting results showed that all five shot groups were under one inch, and one group was less than one half inch. It was described to be "impossible to shoot without smiling."

In April, the Ruger M77 Mark II Target Rifle chambered in .204 Ruger, was named "Rifle of the Year" by the Shooting Industry Academy of Excellence. The Academy of Excellence also presented its "Ammunition of the Year" award to Hornady Manufacturing Company for the development of the .204 Ruger cartridge.