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Firearms News


The New Ruger Enhanced, Feature-Rich Website
June 01, 2006
Innovation, quality and value are not new to Sturm, Ruger and Company, Inc.; they are principles that reflect Bill Ruger's corporate philosophy, which has been applied to every Ruger product since the Company's inception. That is why it should come as no surprise that, with the launch of its new web site in 2006, Ruger has once again exceeded expectations and raised the industry benchmark to new heights.

The new site replaces and improves upon the hugely successful www.ruger.com, which was launched in 2003. Over the past 3 years, the site has hosted over 4 million visitors per year, offering in-depth information about Sturm, Ruger the Company, its products and services.

The new Ruger web site uses the latest technology to build upon the successes of the old site, offering improved navigability to key product information, more descriptive content, brighter and larger imagery, and a host of other enhancements.

New features include:
Feature Description
In-line Search by Feature Within the copy, you can search by product specific feature for the firearm you want.
Google Powered Site Searching Allows visitors to keyword search our entire site.
Flattened Navigation Pull-down navigation lets visitor jump to desired content.
Expanded Firearms Content Rich imagery and content on all Ruger firearms.
Larger Viewing / Results Pages Larger images of products when searching.
Increased Interactivity Throughout the site, there is more to see and click.
Cleaner News Area Feature stories, recent releases and a comprehensive archive section.
More Product Views When available, we added more product images... and more are coming!

These features are just some of the enhancements, so spend some time, surf around and enjoy the site.