Firearms News

Win Big with Ruger's "I Took the Challenge" Contest
February 14, 2012
Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce the Ruger® "I Took the Challenge Contest," a photo and essay contest that will help Ruger find the top eight customers who contributed to the Ruger "1 Million Gun Challenge to Benefit the NRA." Eight finalists will win their choice of a Ruger SR1911™ or a Ruger Gunsite Scout Rifle, and America will vote to send one of the finalists on a "trip for two" to the 141st NRA Annual Meeting in St. Louis, Missouri.

Participating in the contest is easy! Visit Ruger.com/Million to submit an essay (400 words or less) that shares your story of why you purchased a new Ruger firearm during the 1 Million Gun Challenge, and upload a photo of you with your new Ruger firearm. Entries are due before noon on March 6, 2012. Ruger will then choose eight finalists and post their essays and photos on the Ruger.com/Million website. America can start voting for their favorite finalist at noon on March 16th. The Grand Prize winner and a guest will travel to the 2012 NRA Annual Meeting on April 13-15 with an opportunity to join Ruger in presenting the final 1 Million Gun Challenge check to the NRA.

Don't get chosen as a finalist? You can still win! 25 Second Prize winners will win a 1 Million Gun Challenge commemorative knife and coin kit.

To register and read the Official Rules, visit Ruger.com/Million. Like Ruger on Facebook.com/Ruger to learn more about the finalists and follow the competition.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®