Firearms News

Ruger Selected as a Winner in the 33rd Annual Telly Awards
June 28, 2012
Sturm, Ruger & Company, Inc. (NYSE: RGR) was awarded two coveted Bronze honors in the 33rd Annual Telly Awards for videos promoting the Ruger American Rifle™ and the Ruger® brand. With nearly 12,000 entries from all 50 states and 5 continents, this is truly an honor.

With the creative leadership of ad agency Symbolic, Inc. of Fairport, NY, Ruger produced two videos worthy of Bronze recognition from the Telly Awards organization:

Great Land (Ruger American Rifle™)
Regional TV & Multi-Market Cable Commercial
Sports/Sporting Goods/Games Category

Trade Show Promotional Video (5 minute video loop) Spot 1, Spot 2, Spot 3
Non-Broadcast Productions
Corporate Image Category

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

"We are excited and honored to have two Ruger video productions recognized with Bronze Telly Awards," said Vice President of Sales and Marketing Chris Killoy. "This is great recognition for the shooting sports industry, and we're proud to be creating the caliber of work that earns this type of award. Congratulations to both the Ruger team and our agency Symbolic for producing such excellent work," he concluded.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work. Entries do not compete against each other, rather entries are judged against a high standard of merit.

"The Telly Awards has a mission to honor the very best in film and video," said Linda Day, Executive Director of the Telly Awards. "Ruger's accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production."

For more information on the Telly Awards, visit www.TellyAwards.com. To learn more about the extensive line of award winning Ruger firearms, visit www.Ruger.com or www.Facebook.com/Ruger.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®