Sturm, Ruger & Co., Inc. (NYSE: RGR) is proud to announce that the Company has been named Vendor of the Year by Cabela's, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise.
"This is an exceptional honor considering the many world-class vendors that contribute to the success of Cabela's," said Shawn Leska, Ruger Director of Sales. "This award also validates our ongoing efforts in new product design, improved manufacturing processes, enhanced marketing communication and expanded Distributor and Retailer programs, all of which contribute to Ruger's success," he continued.
Roger Verhulst, Cabela's Senior Vice President of Merchandising, noted that it was a team effort by Ruger and Lipsey's that earned the special recognition. "We have many vendor partners, but the Lipsey's/Ruger team stands out as a key partnership," said Verhulst. "Ruger and Lipsey's have long term vision, great communication, offer new and exclusive products and help create a strategy to market together. We have a strong relationship with Lipsey's and Ruger and they are doing the right things to contribute to success," Verhulst concluded.
"We are honored to be recognized as Vendor of the Year, " said Lipsey's President & CEO Laurie Lipsey Aronson. She continued, "I think it is very appropriate that Ruger and Lipsey's are both recognized as it is a team effort to serve Cabela's. The key ingredients in this success are planning, communication and hard work by a dedicated staff. As a firearms distributor, we coordinate many parts of the process and we work hard to provide exceptional service to all our customers."
For information on the extensive line of award winning Ruger firearms, visit www.Ruger.com or Facebook.com/Ruger. To find accessories for Ruger firearms, visit ShopRuger.com.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. As a full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines, from the ubiquitous 10/22® and Mini-14®, to the new and exciting LCP® II, Ruger American Pistol®, Ruger Precision Rifle®, SR-556 Takedown®, AR-556® and Ruger American Rifle®. Our awarding-winning products (the Gunsite Scout Rifle, SR9c®, LCR® and LCP®) all prove that Ruger has a rugged, reliable firearm to meet every shooter's needs. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens®," echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.
Rugged, Reliable Firearms®Copyright © 2017 by Sturm, Ruger & Co., Inc.