Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to introduce the new Ruger® LCP® Custom, setting a new standard for ultra-compact pistols. The LCP Custom combines a host of factory installed upgrades to the venerable LCP, including a dovetailed rear sight with a photoluminescent front dot sight for easy target acquisition, a polished stainless steel guide rod, and a wide skeletonized aluminum trigger for reduced felt trigger pull. These factory-fit upgrades provide a new level of performance to the widely popular LCP, ensuring its position as the concealed carry pistol by which all others are judged.
"There is no denying the success of the LCP," remarked Mike Fifer, CEO of Ruger. "As a rugged and reliable Ruger, its introduction brought the class of ultra-compact pistols to the mainstream shooting market. Now, with its easier-to-see sights, wider trigger, and stainless steel guide rod, the LCP Custom will continue to serve law-abiding citizens as the best in its class" he concluded.
The new LCP Custom shares the same construction and ultra-compact dimensions of the original LCP. At only 0.8 inches wide and weighing less than 10 ounces unloaded, the LCP carries comfortably and easily, yet holds 6+1 rounds of modern effective .380 Auto ammunition. LCPs feature a lightweight and durable glass-filled nylon frame, are available with a through-hardened alloy steel or brushed stainless slide, and ship with one six-round magazine.
For more information on the Ruger LCP Custom, or to learn more about the extensive line of award-winning Ruger firearms, visit Ruger.com or Facebook.com/Ruger. To find accessories for the LCP Custom or other Ruger firearms, visit ShopRuger.com.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. As a full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines, from the ubiquitous 10/22® and Mini-14®, to the new and exciting LCP® II, Mark IV™, Ruger American Pistol®, Ruger Precision Rifle®, SR-556 Takedown®, AR-556® and Ruger American Rifle®. Our awarding-winning products (the Gunsite Scout Rifle, SR9c®, LCR® and LCP®) all prove that Ruger has a rugged, reliable firearm to meet every shooter's needs. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens®," echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.
Rugged, Reliable Firearms®Copyright © 2017 by Sturm, Ruger & Co., Inc.