Web Site Terms of Use

Important! Please read this terms of use agreement carefully before using this web site. these terms affect your legal rights and obligations. By accessing or using this web site, you agree to these terms. if you do not agree to all of these terms, do not use this web site.

About This Agreement
This Terms of Use Agreement ("Agreement") governs your use of this web site and its associated services (the "Site"). Sturm, Ruger & Co., Inc. ("Sturm, Ruger," "we," "our," or "us") owns and operates this Site.

In addition, please review the Site's Privacy Policy, which explains our information collection practices, such as the types of information we collect regarding visitors to the Site and how we may use that information.

Why you Cannot Order or Purchase Firearms from this Web Site
Federal law prohibits the interstate sale of firearms to persons or entities not possessing a valid Federal Firearms License (FFL). Sturm, Ruger does not sell firearms to individuals or even to federally licensed individuals or retail dealers. Rather, we sell firearms directly to a small number of independent, federally licensed wholesale firearm distributors, who in turn sell firearms to federally licensed retail dealers, who in turn sell their firearms to legally authorized retail purchasers in compliance with all federal, state and local laws and regulations.

Any reference to an independent licensed wholesaler or retailer on this Site does not constitute an endorsement or recommendation of any such independent entity by us. They are not within our control, and we are not responsible in any manner for any of their policies or practices. If you have any questions concerning a firearms wholesaler or retailer, you should contact them directly, or contact your local law enforcement or regional Bureau of Alcohol, Tobacco and Firearms office listed in your local telephone directory.

Copyrights and Trademarks
The Site consists of (1) copyrighted materials, such as information, articles, opinions, other text, directories, guides, graphics, photographs, illustrations, images, video and audio clips, music, advertising and promotional materials, data, software, compilations, designs, graphical interface, and overall "look and feel,"; (2) trademarks, logos, trade names, service marks, trade identities, and the domain names and URLs associated therewith, whether registered or unregistered (collectively the "Trademarks"); and (3) other forms of intellectual property (all of the foregoing collectively and individually are referred to as "Site Content"). All right, title, and interest in and to the Site Content is the property of Sturm, Ruger or its licensors, and is protected by U.S. and international copyright, trademark, patent, or other proprietary rights and laws. You do not acquire any ownership rights in any Site Content by using the Site or by virtue of downloading, printing, or using Site Content.

Pricing/Specifications
Prices and specifications for any products or services sold through the Site are subject to change without notice. Typographic, photographic, and /or descriptive errors are subject to correction. We reserve the right to limit product quantities. All prices are quoted in US$.

Not all products are available in all areas, and attaching certain accessories to your firearm may render it prohibited in certain states and locales. Prior to installation, verify that your state and local laws allow you to install specific accessories on your firearm.

We have made every effort to make the appearance of colors / patterns on screen as accurate as possible. Unfortunately, we cannot guarantee an exact match of the on-screen color / pattern to that of actual products. Colors / patterns on screen may vary depending on your screen settings and resolution. If you are unsure of a color / pattern, we recommend that you view the product in person at an independent retailer of Ruger^® firearms.

Use of this Site
This Site and all of the Site Content are solely for personal and authorized commercial use, and you may download or copy Site Content only for such limited purposes. Except as may be expressly authorized by Sturm, Ruger in writing, and except as noted herein, you may not reproduce, publish, transmit, distribute, display, modify, create derivative works from, sell or participate in any sale of or exploit in any way, in whole or in part, any Site Content. This applies to copyrighted Site Content regardless of whether or not a copyright notice appears on such materials, and applies to Trademarks, whether registered or unregistered, and regardless of whether or not a trademark notice appears on such materials. All rights not expressly granted in this Agreement are reserved to Sturm, Ruger or its licensors.

By using the Site and accessing the Services, you agree to Ruger's Electronic Communications Delivery Policy. We may provide certain communications and notices regarding the Site to you by email at the address you provide to us through the Site. Email communications and notices have the same meaning and effect as if we had provided you with paper copies.

User Comments, Feedback, Postings, and Other Submissions
We may provide "contact us" features, e-mail addresses, or other functionality ("User Forums") on the Site to give users of the Site ("Users") a means to express their opinions or share their ideas, information, materials, photographs, and other user-generated content with us or other Users of the Site (collectively "Submissions").

Rights You Grant to Us. Whenever you submit a Submission to a User Forum on the Site or directly to Sturm, Ruger (including by e-mail) you: (1) grant to Sturm, Ruger an irrevocable worldwide, nonexclusive, perpetual, fully sub-licensable and assignable, royalty-free right and license to use, reproduce, modify, adapt, translate, incorporate in other works, and otherwise create derivative works from, publish, distribute, transmit, broadcast, perform, display, and otherwise exercise all rights in and to such Submission, via the Site or otherwise, in any form, media, or technology now known or later developed, (2) consent to all relevant acts or omissions in relation to your moral rights in such Submission (if any) which might otherwise constitute a breach or infringement of those moral rights, and to the extent permitted by law waive all your moral rights in such Submission, and (3) waive any requirement that we maintain the Submission in confidence or compensate you in any way for our use of the Submission.

Representations You Make to Us. You are solely responsible for all Submissions that you submit to a User Forum on the Site or directly to Sturm, Ruger (including by e-mail). By doing so, you represent and warrant to Sturm, Ruger that you hold all rights necessary to provide each such Submission, and that each such Submission: (1) is not confidential and that you have all necessary permission to submit such Submission; and (2) does not infringe upon, misappropriate or violate the rights of any third parties, including, without limitation, any intellectual property rights, rights of publicity or privacy, or any other proprietary rights.

User Conduct
You may use the Site only for lawful purposes and you agree that you shall at all times comply with all local, state, national, and international laws, statutes, and regulations applicable to your use of the Site. In addition, while using the Site, you agree that you will not do any of the following:

Breach or attempt to breach the security of any portion of the Site, including but not limited to: (1) access Site Content that you are not authorized to access; (2) log into a server or account that you are not authorized to access; (3) attempt to probe, scan, or test the vulnerability of a system or network or to breach security or authentication measures without proper authorization; (4) attempt to interfere with or disrupt the Site or the servers or networks that support the Site, including, without limitation, via means of submitting a virus to the Site or overloading, "flooding," "mailbombing" or "crashing" the Site; or (5) restrict or inhibit any other user from accessing or using the Site, including, without limitation, by means of hacking or defacing any portion of the Site.
Submit any virus, worm, "Trojan Horse," "time bomb," spyware, or any other computer code, file, or program that may or is intended to damage, hijack or otherwise interfere with the operation of the Site or any hardware, software, or telecommunications equipment or with any third party's uninterrupted use and enjoyment of the Site.
Impersonate any person or entity; falsely state or otherwise misrepresent your affiliation with any person or entity, including Sturm, Ruger; forge headers or otherwise manipulate identifiers in order to disguise the origin of any Submissions to us or through the Site; or expressly state or imply that we endorse any statement you make.
Submit via the Site (or any User Forum) anything that is or may be: (1) harmful, threatening, abusive, harassing, degrading, hateful, or intimidating; (2) defamatory, libelous, or disparaging of any person or entity; (3) misleading, false, fraudulent, or tortious; (4) obscene, indecent, pornographic, vulgar, profane, or sexually explicit; (5) intended to promote (or have the effect of promoting) violence, racial hatred, terrorism or illegal acts; (6) infringing, or in violation or misappropriation of, any patent, trademark, trade identity right, trade secret, publicity right, privacy right, copyright or any other intellectual property rights of any third party; (7) in violation of any other rights of any person or entity; (8) violative of any law or regulation; or (9) otherwise objectionable, in our sole discretion.
Except for search engines presenting links to users searching for the Site or Site Content, use any robot, spider, site search/retrieval application, or other manual or automatic device or process to retrieve, index, "data mine," scrape, or in any way reproduce or circumvent the navigational structure or presentation of the Site or its contents, unless otherwise permitted by Sturm, Ruger in writing in advance. Use the Site for commercial or business purposes without our express, written, prior permission, including, without limitation, for advertising, marketing, or offering goods or services, whether or not for financial or any other form of compensation, or through linking with or artificially generating traffic to any other web site or web page.
Use the Site in any way that would adversely affect Sturm, Ruger or reflect negatively on Sturm, Ruger or our goodwill, name or reputation.

Sturm, Ruger reserves the right to monitor the Site for conduct in violation of this Agreement. However, Sturm, Ruger specifically disclaims all responsibility or liability for its acts or omissions in doing so.

Contests, Sweepstakes, Auctions and Other Promotions
From time to time, Sturm, Ruger may conduct promotions on or through the Site, including without limitation, contests, sweepstakes, auctions and other promotions ("Promotions"). Each Promotion may have additional terms and/or rules of participation ("Rules"), which will be posted or otherwise made available to you. The Rules for each Promotion in which you participate will be deemed incorporated into and form a part of this Agreement. It is your responsibility to read the Rules to determine whether or not your participation, registration, or entry will be valid or restricted, and to determine your participation requirements.

Links to Third-Party Sites
This Site may contain advertisements or other links to third-party sites that may be of interest and benefit to users. These third party sites are not under our control, and you visit such other sites at your own risk. We are not responsible for the content of any linked site. We provide these links as a convenience, and the inclusion of any link does not imply any affiliation or endorsement of the other site, nor a guarantee of the quality of information contained on the linked site. We make no representation or warranties, express or implied, as to the accuracy of any of the material located on the other sites. Once you visit another site, you are subject to the privacy policy of the new site. Because other sites may collect, use and distribute information differently than Sturm, Ruger, we strongly recommend that you review the privacy policy of any site you visit before providing any personal information.

Third-Party Advertisers
Third-party advertisers ("Advertisers") may offer goods, services and other materials to you on the Site. Your dealings with advertisers found on or through the Site are solely between you and the advertiser. Descriptions of, or references to, products or publications within the Site do not imply endorsement of the product or publication. Sturm, Ruger will not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings or the offering of such goods, services and other materials on the Site. Please review carefully all policies and practices before you engage in any business dealings with any third party. Any complaints, concerns or questions you may have relating to materials provided by third parties should be forwarded directly to the third party.

Indemnification
You agree to defend, indemnify and hold Sturm, Ruger harmless from and against any and all claims, damages, costs and expenses, including attorney's fees, arising from or related to your breach of this Agreement or the use of the Site or any materials, products or services available at this Site, by you or someone acting under your control.

Termination
If you have registered with this Site, you may terminate your Account at any time and for any reason. We may also terminate your Account or use of the Site at any time and may do so immediately without notice, and accordingly deny you access to the Site, if in Sturm, Ruger's sole discretion you fail to comply with any term or provision of this Agreement. We also reserve the right to use any technological, legal, operational, or other means available to enforce the terms of this Agreement, including without limitation, blocking specific IP addresses or access to this Site using your e-mail address, User ID or password.

Disclaimer and Limitation of Liability
This site is provided by Sturm, Ruger on an "as is" basis. Sturm, Ruger makes no representations or warranties of any kind, express or implied, as to the operation of the site or the information, site content, materials, or products included on this site. To the fullest extent permissible by applicable law, Sturm, Ruger disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. Without limiting the foregoing, Sturm, Ruger disclaims any and all warranties, express or implied, for any merchandise offered on this site. This disclaimer does not apply to any product warranty offered by the manufacturer of any item sold on this site. Some jurisdictions may not allow the exclusion of implied or other warranties, so the above exclusions may not apply to you.

Sturm, Ruger will not be liable for any damages. Under no circumstances, shall Sturm, Ruger or any of its employees, directors, officers, agents, vendors or suppliers be liable for any direct or indirect losses or damages of any kind arising from the use of this site, including, but not limited to direct, indirect, incidental, punitive, and consequential damages arising out of or in connection with the use of or inability to use this web site. This is a comprehensive limitation of liability that applies to all losses and damages of any kind (whether general, special, consequential, incidental, exemplary or otherwise, including, without limitation, loss of data, income or profits), whether in contract, negligence or other tortious action, even if an authorized representative of Sturm, Ruger has been advised of or should have known of the possibility of such damages.

If you are dissatisfied with this web site or any site content, or with the Sturm, Ruger terms and conditions, your sole and exclusive remedy is to discontinue using the Sturm, Ruger web site. You acknowledge, by your use of the Sturm, Ruger web site, that your use of the site is at your sole risk. Applicable law may not allow the limitation of liability set forth above, so this limitation of liability may not apply to you. If any part of this limitation on liability is found to be invalid or unenforceable for any reason, then the aggregate liability of Sturm, Ruger under such circumstances for liabilities that otherwise would have been limited shall not exceed one hundred dollars ($100).

Notice and Procedure for Making Complaints Regarding Site Content
We respect the intellectual property of others and we require that our users do the same. In accordance with the Digital Millennium Copyright Act, we have designated a Copyright Agent to receive notice of claims of copyright infringement with respect to Site Content. To notify us of any Site Content that you believe infringes your rights or the rights of others, please provide the following information to the Sturm, Ruger Copyright Agent listed below:

(1) Your name, address, telephone number, and e-mail address;
(2) A description of the copyrighted work that you claim has been infringed or, if multiple copyrighted works on the Site are covered by a single notification, a representative list of such works on the Site;
(3) Identification of the material claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit Sturm, Ruger to locate the material, such as the URL or a reasonable description of where the alleged infringing material is located on the Site;
(4) A statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law;
(5) A statement by you, made under penalty of perjury, that the information in the notification is accurate, and that you are the copyright owner or authorized to act on the copyright owner's behalf; and
(6) An electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest.

Sturm Ruger's Copyright Agent for notice of claims of copyright or other intellectual property infringement, can be reached as follows:

Electronically: Click Here

By phone: (203) 259-7843

By postal mail:
Sturm, Ruger & Co., Inc.
Attn: Legal Dept.
1 Lacey Place
Southport, CT 06890
(with subject "Copyright Complaints" )

Modifications of This Agreement
We reserve the right, at any time and for any reason in our sole discretion, to change, modify, amend and/or update the terms of this Agreement. Whenever a change is made the new Agreement will be posted on the Site, and will specify its effective date. Therefore, you should review this Agreement before using the Site. Your use of the Site after the new terms are posted will signify your agreement to be bound by the new terms.

Governing law and jurisdiction
This Site is located in the United States, and this Agreement and the interpretation of this Agreement will be governed by and construed under the laws of the United States and the State of Connecticut, without regard to conflict of law principles. You agree and submit to the exclusive and mandatory jurisdiction and venue of the State and Federal Courts situated in Fairfield County, Connecticut and agree you will not object to such jurisdiction or venue on the grounds of lack of personal jurisdiction, forum non conveniens, or otherwise.

Severability
The illegality or unenforceability of any provision of this Agreement shall not affect the validity and enforceability of any legal and enforceable provisions of this Agreement.

Miscellaneous
This Agreement cannot be changed or terminated orally. Any failure of Sturm, Ruger to exercise or enforce any right or provision of this Agreement will not constitute a waiver of such right or provision. No waiver by Sturm, Ruger of any provision of this Agreement will be of any force or effect unless made in writing and signed by a duly authorized officer of Sturm, Ruger.

If any provision of this Agreement is held to be illegal, invalid or unenforceable, then the provision will be deemed severable from the Agreement and will not affect the validity and enforceability of any remaining provisions. The section titles in this Agreement are inserted only as a matter of convenience and have no legal or contractual effect. You agree that these terms will not be construed against Sturm, Ruger by virtue of having drafted them.

Sturm, Ruger reserves the right to deny access to all or part of the Site to you or any person in its sole discretion without notice or liability of any kind. Any violation of this Agreement may be referred to law enforcement authorities.

This Agreement, together with any Rules, constitutes the entire understanding and agreement between you and Sturm, Ruger and supersedes any and all prior or inconsistent understandings relating to the Site and your use of the Site and services provided by the Site.

Questions
If you have questions about this Agreement you may contact us through our Contact Page or at:

Sturm, Ruger & Co., Inc.
411 Sunapee Street
Newport, NH 03773
603-863-3300