Sturm, Ruger & Company, Inc. has pledged to donate $1 for each new Ruger firearm sold between the 2011 and 2012 NRA Annual Meetings, with the goal of giving $1,000,000. Ruger's donation will benefit the NRA Institute for Legislative Action (NRA-ILA). Established in 1975, NRA-ILA is committed to preserving the right of all law-abiding individuals to purchase, possess, and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.

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Ruger Presents 3rd Million Gun Challenge Check
American Rifleman

Ruger Launches the "Million Gun Challenge" to Benefit the NRA
Shooting Industry Magazine

NEWS RELEASES:
Ruger Delivers on the "1.2 Million Gun Challenge to
Benefit the NRA"

04/11/12 - Sturm, Ruger & Company, Inc. (NYSE: RGR) completed the fourth and final quarter of its "1.2 Million Gun Challenge to Benefit the NRA." During the quarter ended March 31, 2012, Ruger sold 382,500 firearms. More...

Win Big with Ruger's "I Took the Challenge" Contest
02/14/12 - Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce the RugerĀ® "I Took the Challenge" Contest, a photo and essay contest that will help Ruger find the top eight customers who contributed to the Ruger "1 Million Gun Challenge to Benefit the NRA." More...

Ruger's "Million Gun Challenge" Has Strong Quarter
01/12/12 - Sturm, Ruger & Company, Inc. (NYSE: RGR) has completed the third quarter of its "Million Gun Challenge to Benefit the NRA." Ruger sold 315,100 firearms during the quarter ended December 31, 2011 More...

Ruger's "Million Gun Challenge" Is Right on Track
11/21/11 - Sturm, Ruger & Company, Inc. (NYSE: RGR) is halfway through the "Million Gun Challenge to Benefit the NRA" campaign, and the Company is well on its way to making firearm's industry history. More...

Ruger Donates First "Million Gun Challenge" Donation to NRA
07/28/11 - Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to announce that it has donated $279,600.00 to the NRA as part of Ruger's "Million Gun Challenge to Benefit the NRA" campaign. More...

Ruger Launches the "Million Gun Challenge" to Benefit the NRA
05/26/11 - Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to announce the "Million Gun Challenge" to benefit the NRA. Ruger pledges to donate $1,000,000 to the NRA if one million new Ruger firearms are sold between the 2011 and 2012 NRA Shows. More...

Ruger Sets Goal of Raising $1 million for NRA with
"Million Gun Challenge"

06/17/11 - FAIRFAX, VA. The National Rifle Association (NRA) is pleased to announce that Sturm, Ruger & Company, Inc. (Ruger) has pledged to donate $1 for each gun sold between the 2011 and 2012 NRA Annual Meetings, with the goal of giving $1,000,000 to the NRA if Ruger sells one million new Ruger firearms during the period. More...