Firearms News

Larry's Pistol and Pawn Honored as First Ruger® Retailer of the Year
January 20, 2010
Sturm, Ruger & Company, Inc. (NYSE-RGR) is proud to announce that the first Ruger® Retailer of the Year Award was presented to Larry's Pistol and Pawn of Huntsville, AL. Larry and Rob Barnett were honored at the 2010 SHOT Show with an engraved Mark III™ pistol and an embellished wall clock to recognize their notable success in the retail firearms industry.

"This is the first Retailer of the Year Award Ruger has ever presented, and we were inspired to do so because of Larry's outstanding efforts in promoting the Ruger brand," said Ruger President and CEO Mike Fifer. "Larry Barnett is a great promoter who is focused on providing his customers with excellent service and value. With his son Rob's computer expertise, they have been able to expand their business online, making them a forward thinking sales force in the firearm's marketplace. We hope this award will inspire other retailers to take on the same positive attitude and consumer focus as Larry's to help promote Ruger."

Larry's Pistol and Pawn is committed to providing customers with quality merchandise, competitive prices, and exceptional service. They sell firearms of all types, and the knowledgeable and experienced staff works to offer customers the best product available to fit their individual needs. Larry's also has an indoor shooting facility with a skilled range staff on hand. Ruger is proud to honor this first-class firearms retailer with the Ruger Retailer of the Year Award.

For more information on the extensive line of Ruger firearms, visit www.Ruger.com. For more information on Larry's Pistol and Pawn, visit www.PistolAndPawn.com.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®