Firearms News

Specialty Sports & Supply Honored as 2010 Ruger Retailer of the Year
January 31, 2011
Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce that Specialty Sports & Supply of Colorado Springs, CO has been named the 2010 Ruger® Retailer of the Year. Owners Jeff and Kim Lepp were honored at the 2011 SHOT Show with an engraved Mark III™ pistol to recognize their support for Ruger and achievements in the retail firearms industry.

"This is only the second Ruger Retailer of the Year award ever presented, and we are very excited to present it to Specialty Sports & Supply," said Ruger President and CEO Mike Fifer. "We appreciate the strong commitment that Jeff and Kim Lepp have given to Ruger over the years, providing our company with year-round support of our entire product line. Their innovative and highly successful in-store promotional events set them apart in this industry, providing their customers with fantastic product selection and value. We hope this award will inspire other retailers to promote Ruger using innovative thinking and creative approaches like we have seen from Specialty Sports & Supply," Fifer continued.

Specialty Sports & Supply is the largest independent firearms retailer in Colorado. This impressive establishment boasts over 4,500 firearms in stock, including the full line of Ruger pistols, rifles, revolvers and shotguns. Jeff and Kim Lepp have been in operation for 16 years and consistently have worked closely with Ruger. They have hosted a popular annual Ruger promotion for the past three years, bringing Ruger President and CEO Mike Fifer out to the event to engage customers. Ruger is proud to honor this first-class firearms retailer with the 2010 Ruger Retailer of the Year Award.

For more information on the extensive line of Ruger firearms, visit www.Ruger.com. For more information on Specialty Sports & Supply, visit www.SpecialtySportsAndSupply.com.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®