Firearms News

Ruger's "Million Gun Challenge" Is Right on Track
November 21, 2011
Sturm, Ruger & Company, Inc. (NYSE: RGR) is halfway through the "Million Gun Challenge to Benefit the NRA" campaign, and the Company is well on its way to making firearm's industry history. Ruger recently presented the NRA with a check for $276,500.00, which represented a one dollar donation for every gun sold in the second quarter of the challenge. At the close of the first two quarters of the challenge, Ruger has sold 556,100 firearms, already achieving 56% of its one million gun goal.

"Selling one million guns in one year to the commercial firearms market is something that we believe has never been done, but because of our strong product line and incredibly loyal customers, Ruger is making it happen," said Ruger President and CEO Mike Fifer. "We are proud to be sharing this accomplishment with the NRA, and feel confident that we will meet our goal of donating $1,000,000 to the NRA. Thank you to all of our customers that have participated in this challenge; you are making this achievement and donation possible," he concluded.

The check presentation took place at NRA headquarters in Fairfax, VA on November 17th, 2011. Ruger will present the NRA with an additional donation after financial results have been shared at the close of the fourth quarter; the final donation will occur at the 2012 NRA Annual Meeting and Exhibits to be held April 13-15 in St. Louis, MO.

For complete information on the Million Gun Challenge, visit Ruger.com/Million or Facebook.com/Ruger.

About Sturm, Ruger & Co., Inc.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes the importance of these principles as we work hard to deliver quality and innovative firearms.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens”®