Biography

Bruce Pettet has served on the Ruger Board of Directors since June 2025. Bruce contributes broad expertise across consumer products, manufacturing, brand leadership and the outdoor industry. His extensive executive experience in all the markets Ruger serves provides the Board valuable perspective on Ruger’s markets, brand leadership, product innovation and customer engagement.

Mr. Pettet has led consumer brands for three decades. He has been President and CEO of Leupold & Stevens, Inc., a global leader in premium sporting and tactical optics with more than 700 associates, since 2014. Under his leadership, the company has strengthened its market position, accelerated product innovation and earned multiple industry awards. Previously, he founded and served as President & CEO of Collective International, LLC, and held President & CEO roles at Airwalk International and Brooks Sports, Inc.

In addition to Ruger, Mr. Pettet serves on the Boards of the National Shooting Sports Foundation, the Rocky Mountain Elk Foundation and Stimson Lumber Company. He previously served as Chairman of the Board for Mrs. Fields Famous Brands, LLC.

He holds a bachelor’s degree in management from Pepperdine University, a certificate in entrepreneurship from California State University, Fullerton, and has completed executive education in business strategy at Dartmouth.