Effective September 1, 2010
What Personal Information Does Sturm, Ruger Collect About Me?
When you visit a Web Site, we may collect two types of information from you: (1) Personal Information you voluntarily choose to disclose to us, and (2) Web Site Usage Information that we automatically collect as you interact with the Web Site.
Information You Voluntarily Provide to Us
In most cases, you can visit a Web Site without telling us who you are and without providing any information about yourself. There are times, however, when we may ask you to provide voluntarily information about yourself via the Web Site, such as your name, mailing address, e-mail address, phone number, credit or debit card number, etc. ("Personal Information"). For example, we may ask you to give us Personal Information so that we can register you with a Web Site, provide you with a subscription to a newsletter, process an order you submit, provide a service to you, or so that we may correspond with you. In addition, there are certain other situations where we may collect and use Personal Information that you voluntarily provide while using a Web Site even though it is not necessary for the function you are using. This includes, for example, Personal Information you provide when you submit a photo, enter a contest or sweepstakes we offer, or otherwise provide submissions to us or a Web Site, or when you use the "contact us" mechanisms. You are under no obligation to provide such Personal Information, but if you choose not to, you may be unable to use certain features or services provided by the Web Sites.
Information We Automatically Collect
Cookies. A cookie is a small data file placed on a computer when it is used to visit a web site. Cookies may be used for many purposes, such as tracking user preferences and web pages visited while using the Web Site. You may disable cookies using your browser's preferences, but some features of our Web Sites may not function properly or may operate slowly if you disable the cookies. To place an order on our web site's Online Store, your browser must be set to accept cookies.
Embedded Scripts. An embedded script is a programming code that is designed to collect information about your interactions with the Web Site, such as which links you click on. The code is temporarily downloaded onto your computer from our web server or a third party service provider, is active only while you are connected to the Web Site, and is deactivated or deleted thereafter.
Notice to Parents
The Web Sites are general audience web sites, and we do not knowingly collect any Personal Information from users younger than the age of eighteen (18). We will delete any Personal Information collected that we later determine to be from a user younger than the age of eighteen (18).
How Does Sturm, Ruger Use Personal Information?
The Web Site Usage Information we collect may be used for a number of purposes, such as system administration, to help us understand the demographics of the visitors to the Web Sites, to enhance the performance and usefulness of the Web Sites, to report aggregate information to our business partners, or to audit use of the Web Sites.
With Whom Do We Share the Personal Information?
The Personal Information that we collect on our Web Sites may be shared in the following cases:
Sweepstakes, Contests and Promotions. We may offer sweepstakes, contests, and other promotions (collectively, "Promotions") through the Web Sites. If you choose to participate in a Promotion, Personal Information about you may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list. Also, by entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the promotion.
Business Transfers and Corporate Changes. We reserve the right to disclose and transfer Personal Information: (1) to a subsequent owner, co-owner or operator of one or more of the Web Sites; or (2) in connection with a corporate merger, consolidation, or restructuring, the sale of substantially all of Sturm, Ruger's stock and/or assets, or other corporate change, including, without limitation, during the course of any due diligence process.
Except as indicated above, Sturm, Ruger will not disclose to others any of your Personal Information unless we have your express permission.
Sturm, Ruger may, however, share non-personally identifiable information, such as Web Site Usage Information or other aggregated user statistics, as well as anonymous information derived from Personal Information, such as de-identified user information, with third parties for any purpose.
What are My Choices Regarding Use and Distribution of Personal Information?
When you are asked for Personal Information on the Web Site, you will be given the opportunity to "opt-in" to having Sturm, Ruger contact you regarding special offers and promotions.
Links and Advertisements:
The Web Sites may contain advertisements or other links to third-party web sites that Sturm, Ruger does not own or control. Sturm, Ruger is not responsible for the privacy practices employed by any third-party web site. Links or advertisements do not constitute or imply any review or endorsement of any non-Ruger site. You visit other sites at your own risk. Because other sites may collect, use and distribute your Personal Information in manners different than Sturm, Ruger, we recommend that you read the privacy statements of all third party web sites before submitting any Personal Information to those web sites. They are not within our control.
Consent to Transfer Personal Information to the United States
The Web Sites are operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using any of the Web Sites or providing us with any information, you consent to this transfer and processing of your information in the United States.
About Our Web Site Security
We take commercially reasonable steps to help protect and secure the Personal Information we collect. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be 100% secure. While we strive to protect your Personal Information, Sturm, Ruger cannot warrant the security of any Personal Information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure its security on our systems. Please keep in mind that whenever you disclose Personal Information Online, that information can be collected and used by others. You are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're Online.
Contact Us; Additional Information