Christopher Killoy Appointed to be Ruger's Vice President of Sales and Marketing

Sturm, Ruger & Company, Inc. (NYSE: RGR), the nation's largest firearms manufacturer, is pleased to announce that its full Board of Directors, acting upon the unanimous recommendation of its Nominating and Corporate Governance Committee, has appointed Christopher Killoy to become its Vice President of Sales and Marketing, effective immediately.

Mr. Killoy joined the Company on December 8, 2003, as its Executive Director of Sales and Marketing. He was formerly Vice President of Sales and Marketing for Smith & Wesson, a position he held since 2001. Prior to that, he worked for Smith & Wesson in various capacities, including as its Vice President of Consumer Products, Vice President of Domestic Sales, Director of Commercial Sales, and Director of Marketing and Product Management, having been affiliated with Smith & Wesson since 1989. Previously, he was employed with GE Aerospace in their Tactical Systems Department and Ordnance Systems Division.

He is a 1981 graduate of the United States Military Academy at West Point, and was an Infantry Company Commander, having recently retired from the U.S. Army Reserves after twenty years of service with the rank of Major. His entire professional career since leaving active duty in 1986 has been in the firearms and ordnance industry.

He will continue to supervise all aspects of the Company's sales and marketing programs, reporting directly to Company President Stephen L. Sanetti. "Our expectations for Chris Killoy were quite high when he joined us last year, and he has exceeded them in every way," commented Mr. Sanetti. "Chris has demonstrated his sales and marketing leadership, and the Company looks forward to even greater successes in the coming years. Our new look, new products, and new programs are all tied to initiatives which Chris Killoy has undertaken, and his promotion to become a Vice President of Sturm, Ruger is certainly well deserved," Mr. Sanetti concluded.