Ruger Gold Label Shotgun Wins "Gray's Best" Top Choice Award for 2006

Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce that the Ruger Gold Label side-by-side shotgun was named by Gray's Sporting Journal as "Gray's Best" top choice for 2006's "best shooting" firearm.

Quoting Gray's, "What does best really mean? We think it's a product that tries a little harder, does something a little better, is a little more elegant - is somehow more satisfying than similar products." Gray's editors review hundreds of products, "and each year a few stand out in one way or another." Their evaluation of the Ruger Gold Label shotgun: "A shotgun that you mount and swing - and that makes you just sigh."

They continued, "For the first time in 50 years, there's an American-made production side-by-side that is stylish, affordable, and handles as a fine shotgun should...At $2,000 you cannot beat it."

About Sturm Ruger
Sturm, Ruger was founded in 1949 and is one of the nation's leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company including lawsuits filed by mayors, attorneys general and other governmental entities and membership organizations, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.