The New Ruger Enhanced, Feature-Rich Website

Innovation, quality and value are not new to Sturm, Ruger and Company, Inc.; they are principles that reflect Bill Ruger's corporate philosophy, which has been applied to every Ruger product since the Company's inception. That is why it should come as no surprise that, with the launch of its new web site in 2006, Ruger has once again exceeded expectations and raised the industry benchmark to new heights.

The new site replaces and improves upon the hugely successful www.ruger.com, which was launched in 2003. Over the past 3 years, the site has hosted over 4 million visitors per year, offering in-depth information about Sturm, Ruger the Company, its products and services.

The new Ruger web site uses the latest technology to build upon the successes of the old site, offering improved navigability to key product information, more descriptive content, brighter and larger imagery, and a host of other enhancements.

New features include:

These features are just some of the enhancements, so spend some time, surf around and enjoy the site.