Ruger® and Carhartt® Team Up for Free Jacket Promotion

Sturm, Ruger & Company, Inc. (NYSE-RGR) is proud to announce a free jacket promotion that combines two great American companies with reputations for building rugged and reliable products. Between August 15, 2009 and December 31, 2009, customers who purchase any new Ruger® bolt-action rifle will receive a free Ruger-branded Carhartt® jacket.

Redemption of the free Ruger-branded Carhartt® jacket is easy - simply fill out the redemption coupon found at your local firearm retailer and mail it in along with a copy of the sales receipt. Redemption coupons can also be downloaded at www.ruger.com/Carhartt, where you will also find complete promotion details and a copy of the official Terms and Conditions. Offer is for purchases of new Ruger rifles only, and is not valid on rifles previously sold at retail.

Ruger offers a large selection of bolt-action rifles, including the vast M77® Hawkeye® line, as well the M77® Mark II Target, 77/22® and 77/17® models. With 118 offerings in over 25 different calibers and an assortment of stock configurations, finishes and barrel lengths, there is a Ruger bolt-action rifle to meet every shooter's needs. For complete information on the extensive line of American-made Ruger firearms, visit the Ruger website. To learn more about the full line of Carhartt® clothing and merchandise, visit www.carhartt.com.