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Sturm, Ruger & Company, Inc. (NYSE-RGR) is proud to announce a new, redesigned website that incorporates improved product navigation, rich media content and social media elements. Ruger continues to be an industry leader in the use of web technology, dedicated to improving the visitor experience and putting greater information in the hands of their consumers.
"We are constantly working on improving communication with our customers," said Chris Killoy, Vice President of Sales and Marketing. "Through our Voice of the Customer Program, we are actively collecting suggestions and gathering insight from our customers about what they want to see from Ruger. This website is one example of that input being put to use."
The new Ruger.com website includes: