Sturm, Ruger Announces "357 Ways to Win" with the New LCR™-357

Sturm, Ruger & Company, Inc. (NYSE-RGR) is excited to announce the "Ruger 357 Ways to Win" sweepstakes in support of the brand new Ruger LCR™-357 revolver. As part of the sweepstakes, 357 items with the LCR-357 brand will be given away, including five new LCR-357 revolvers! The sweepstakes will run from May 14 - July 15, 2010 and participants can enter at www.Ruger.com/357WaysToWin.

"We're excited to give Ruger fans a chance to win our newest revolver, the LCR-357," said Michael Fifer, Ruger CEO. "We had great success with the introduction of the original LCR and we're confident that this compact revolver chambered in the powerful .357 Magnum will also do very well in the marketplace. Our 'Voice of the Customer' program helped design this gun, and we're happy to give back to our customers with this sweepstakes."

Additional prizes will include range bags, gun rugs, cleaning kits, clothing, hats and coffee mugs, all featuring the Ruger LCR-357 logo. For a complete listing of prizes and the Official Rules, visit www.Ruger.com/357WaysToWin. For more information on the Ruger LCR-357 revolver, and the extensive line of Ruger firearms, visit Ruger.com.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES AND D.C., 21 YEARS AND OLDER ARE ELIGIBLE. VOID WHERE PROHIBITED. Sweepstakes begins at 12:01a.m. EDT 5/14/10 and ends at 11:59p.m. EDT on 7/15/10. Other restrictions apply. For Official Rules and complete details, visit us on-line at www.Ruger.com/357WaysToWin. The Sweepstakes is sponsored by Sturm, Ruger & Company, Inc., 1 Lacey Place, Southport, CT 06890, who is solely responsible for all aspects of this Sweepstakes.