Specialty Sports & Supply Honored as 2010 Ruger Retailer of the Year

Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce that Specialty Sports & Supply of Colorado Springs, CO has been named the 2010 Ruger® Retailer of the Year. Owners Jeff and Kim Lepp were honored at the 2011 SHOT Show with an engraved Mark III™ pistol to recognize their support for Ruger and achievements in the retail firearms industry.

"This is only the second Ruger Retailer of the Year award ever presented, and we are very excited to present it to Specialty Sports & Supply," said Ruger President and CEO Mike Fifer. "We appreciate the strong commitment that Jeff and Kim Lepp have given to Ruger over the years, providing our company with year-round support of our entire product line. Their innovative and highly successful in-store promotional events set them apart in this industry, providing their customers with fantastic product selection and value. We hope this award will inspire other retailers to promote Ruger using innovative thinking and creative approaches like we have seen from Specialty Sports & Supply," Fifer continued.

Specialty Sports & Supply is the largest independent firearms retailer in Colorado. This impressive establishment boasts over 4,500 firearms in stock, including the full line of Ruger pistols, rifles, revolvers and shotguns. Jeff and Kim Lepp have been in operation for 16 years and consistently have worked closely with Ruger. They have hosted a popular annual Ruger promotion for the past three years, bringing Ruger President and CEO Mike Fifer out to the event to engage customers. Ruger is proud to honor this first-class firearms retailer with the 2010 Ruger Retailer of the Year Award.

For more information on the extensive line of Ruger firearms, visit www.Ruger.com. For more information on Specialty Sports & Supply, visit www.SpecialtySportsAndSupply.com.