Sturm, Ruger & Company, Inc. (NYSE: RGR) has completed the third quarter of its "Million Gun Challenge to Benefit the NRA." Ruger sold 315,100 firearms during the quarter ended December 31, 2011, and in turn will present the NRA with a check for $315,100 as part of its pledge to donate one dollar to the NRA for every gun sold during the year-long challenge. With one quarter left to go, Ruger has donated $871,200.
"Consumer support for the 'Million Gun Challenge to Benefit the NRA' has been overwhelming, and has helped Ruger enjoy a robust 2011," said Ruger President and CEO Mike Fifer. "I want to thank everyone who has purchased a Ruger as part of this challenge; this donation is possible because of your support of Ruger and the NRA. With one quarter left to go, we are hoping everyone will jump in and help us exceed the $1,000,000 goal."
The third quarter check presentation will take place at the 2012 SHOT Show in Las Vegas, Nevada. The final donation will occur at the 2012 NRA Annual Meeting and Exhibits to be held April 13-15 in St. Louis, Missouri.
For complete information on the Million Gun Challenge, visit Ruger.com/Million or Facebook.com/Ruger.
Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. As a full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines, from the ubiquitous 10/22® and Mini-14®, to the new and exciting LCP® II, Mark IV™, Ruger American Pistol®, Ruger Precision Rifle®, SR-556 Takedown®, AR-556® and Ruger American Rifle®. Our awarding-winning products (the Gunsite Scout Rifle, SR9c®, LCR® and LCP®) all prove that Ruger has a rugged, reliable firearm to meet every shooter's needs. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens®," echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.
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