Hoffman's Gun Center Honored as 2011 Ruger Retailer of the Year

Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce that Hoffman's Gun Center & Indoor Shooting Range of Newington, CT has been named the 2011 Ruger® Retailer of the Year. Owner Scott Hoffman received an engraved Mark III™ pistol to recognize his strong support for Ruger and his success in the retail firearms industry.

"We are very excited to present the 2011 Retailer of the Year to Scott Hoffman and Hoffman's Gun Center. Scott and his entire staff are very knowledgeable regarding Ruger firearms, and they are dedicated to stocking and promoting our entire product line," said Ruger President and CEO Mike Fifer. "Hoffman's advertising efforts are industry leading and give our products visibility in print, online and on the radio. They also operate an indoor shooting range and participate in the Ruger Range Program, allowing potential customers the opportunity to try out and fall in love with Ruger firearms. Without a doubt, Hoffman's offers the very best in service, value, and selection, and we're honored to recognize them as our Ruger Retailer of the Year," Fifer concluded.

Hoffman's Gun Center & Indoor Shooting Range is a family operation that began in New Britain, CT in 1919. Surviving multiple re-locations and even a devastating fire, Hoffman's has grown into the largest firearms retailer in New England with an equally strong online store. Ruger is proud to honor this first-class firearms retailer with the 2011 Ruger Retailer of the Year Award.

For more information on the extensive line of Ruger firearms, visit www.Ruger.com or Facebook.com/Ruger. For more information on Hoffman's Gun Center & Indoor Shooting Range, visit www.HoffGun.com.