News

Ruger Delivers on the "1.2 Million Gun Challenge to Benefit the NRA"

April 11, 2012

Sturm, Ruger & Company, Inc. (NYSE: RGR) completed the fourth and final quarter of its "1.2 Million Gun Challenge to Benefit the NRA." During the quarter ended March 31, 2012, Ruger sold 382,500 firearms. During this year-long challenge, Ruger donated a total of $1,254,000 to the NRA.

We believe that Ruger is the first firearms manufacturer to build and ship more than one million firearms in one year. Ruger CEO Mike Fifer commented on this historic accomplishment, "We achieved this milestone because of the strong support of our loyal consumers. Everyone who purchased a Ruger during the past year contributed to this achievement and should take pride in making history."

Cassie Evins, the winner of Ruger's "I Took The Challenge" contest, will represent all of our loyal customers when she joins Mike Fifer at the NRA Annual Meeting to present the final check as part of Ruger's pledge to donate one dollar to the NRA for every gun sold during the year-long challenge.

For further information about Ruger, please visit Ruger.com/Million or Facebook.com/Ruger.

Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. As a full-line manufacturer of American-made firearms, Ruger offers consumers over 700 variations of more than 40 product lines, from the ubiquitous 10/22^® and Mini-14^®, to the new and exciting PC Carbine^™, Security-9^®, EC9s^®, Ruger Precision^® Rimfire, LCP^® II, Mark IV™, Ruger American^® Pistol and Ruger Precision^® Rifle. Our awarding-winning products (the Ruger^® Scout Rifle, LCR^® and LCP^®) all prove that Ruger has a rugged, reliable firearm to meet every shooter's needs. For 70 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens^®," echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.