Ruger Inside & Out Returns for Season Two

Sturm, Ruger & Co., Inc. (NYSE: RGR) announces Ruger Inside & Out® (RIO) returns to the Sportsman Channel® at 9:00 p.m. Eastern on July 1, 2013 with a tribute to the late J. Guthrie, who passed away April 12, 2013.

"Guthrie was an integral part of Ruger Inside & Out® since the launch last year," stated Ken Jorgensen, Ruger Director of Media Relations and RIO co-host. "His knowledge, enthusiasm and professional approach were all reflected in his on-camera presence. The first show of this season is an episode featuring 'J' that aired last year. It was one of the most popular episodes of last season and re-airing it will allow us to recognize and reflect on Guthrie's contributions to Ruger Inside & Out®," Jorgensen concluded.

Season two will continue on July 8 with a look at Ruger's compact pistols, including the LC380™ released this year. Future episodes will highlight Ruger's diverse line of firearms, the quality optics of ZEISS, innovative ammunition from Hornady®, options in concealed carry offered by CrossBreed® Holsters and Davidson's® Gallery of Guns®.

Ruger Inside & Out® takes you from factory to field with America's largest arms maker. You'll go behind the scenes inside Ruger's engineering departments and out on the manufacturing floor to gain insight into how Ruger® firearms are designed and produced. You'll meet firearms users as they shoot, hunt, compete and train with Ruger® products. You'll also get "Straight Talk" about being an armed citizen, plus expert recommendations on ammunition, optics and accessories. Ruger Inside & Out® - there's no other firearms show like it.

Ruger Inside & Out® also can be seen Tuesdays at 12:00 a.m. Eastern, Wednesdays at 6:00 a.m. Eastern and Thursdays at 3:30 p.m. Eastern. Visit www.RugerInsideAndOut.com for information on upcoming episodes.

Ruger Inside & Out® is available exclusively on The Sportsman Channel®. The Sportsman Channel® is available on DirectTV® (605), Dish Network® (285, 395), AT&T U-Verse® (642), Verizon FIOS® (308) and Time Warner Cable® (516). Viewers can also visit the Sportsman Channel® website at www.TheSportsmanChannel.com, enter their zip code, and find availability in their area.