Ruger Launches the Ruger Exclusives Direct Program

Sturm, Ruger & Company, Inc. (NYSE-RGR) is pleased to announce the launch of the Ruger Exclusives Direct ("R.E.D.") program which will provide consumers the opportunity to own limited-run, special make up models of some of the most popular Ruger® firearms. Each R.E.D. model will be offered in limited quantities and will be sold for a short time only. Once the quantity is gone or the sales period expires, the offer will end.

The R.E.D. program is different from other Ruger distributor exclusives in that the only way to purchase these specific R.E.D. firearms is through this program. Consumers will have the opportunity to select a local R.E.D. firearms retailer to handle the transfer and final sale. After placing their order, customers will be sent to www.GalleryOfGuns.com to submit a 25% deposit and finish their transaction.

"We are very excited to be launching the Ruger Exclusives Direct program," said Chris Killoy, Ruger President and Chief Operating Officer. "We often receive feedback that our customers are not able to find some of our limited-run, distributor exclusives at their independent local firearms retailers. We want to better serve these customers and created the R.E.D. program with that in mind," he added.

The initial R.E.D. product offering features two different LCP® models, each with a unique slide and colored grip frame. Only 500 of each model will be produced and they will be available for purchase for just one week.

For more information on the R.E.D. program or to purchase your exclusive R.E.D. firearm while there is still time left, visit www.Ruger.com/RED. To learn more about the extensive award-winning line of Ruger firearms, visit Ruger.com or www.Facebook.com/Ruger.