Ruger Introduces the LCP Custom

Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to introduce the new Ruger® LCP® Custom, setting a new standard for ultra-compact pistols. The LCP Custom combines a host of factory installed upgrades to the venerable LCP, including a dovetailed rear sight with a photoluminescent front dot sight for easy target acquisition, a polished stainless steel guide rod, and a wide skeletonized aluminum trigger for reduced felt trigger pull. These factory-fit upgrades provide a new level of performance to the widely popular LCP, ensuring its position as the concealed carry pistol by which all others are judged.

"There is no denying the success of the LCP," remarked Mike Fifer, CEO of Ruger. "As a rugged and reliable Ruger, its introduction brought the class of ultra-compact pistols to the mainstream shooting market. Now, with its easier-to-see sights, wider trigger, and stainless steel guide rod, the LCP Custom will continue to serve law-abiding citizens as the best in its class" he concluded.

The new LCP Custom shares the same construction and ultra-compact dimensions of the original LCP. At only 0.8 inches wide and weighing less than 10 ounces unloaded, the LCP carries comfortably and easily, yet holds 6+1 rounds of modern effective .380 Auto ammunition. LCPs feature a lightweight and durable glass-filled nylon frame, are available with a through-hardened alloy steel or brushed stainless slide, and ship with one six-round magazine.

For more information on the Ruger LCP Custom, or to learn more about the extensive line of award-winning Ruger firearms, visit Ruger.com or Facebook.com/Ruger. To find accessories for the LCP Custom or other Ruger firearms, visit ShopRuger.com.