Ruger Launches LC9 Trade-In Promotion

Sturm, Ruger & Company, Inc. (NYSE: RGR) announces the launch of the LC9® Trade-In Promotion. Between October 1, 2015 and December 31, 2015, customers can trade in their used, hammer-fired LC9 at their local firearms retailer toward the purchase of a new LC9s® striker-fired pistol and receive a $100 gift certificate code for ShopRuger.com, Ruger's online sportswear and accessories store.

"The LC9s has proven to be a great success; customers love the short, crisp trigger pull of this striker-fired pistol," said Chris Killoy, Ruger President and COO. "We have heard from some of our existing LC9 owners who say they wish they could trade their model in for the new LC9s. This promotion will help them do just that."

In order to receive the $100 ShopRuger.com gift certificate code, customers must generate an online redemption at Ruger.com/MyNewLC9s. The redemption form requires customers' contact information, the traded-in LC9 serial number, the newly purchased LC9s serial number, retailer information and an uploaded image of a legible copy of proof of sale and proof of trade-in.

ShopRuger.com gift certificate codes will be sent to customers via email once their redemptions are completed and approved.

For more information on this promotion or to check the status of a redemption, visit Ruger.com/MyNewLC9s.

For more information on the Ruger LC9 Trade-In Promotion or to learn more about the extensive line of award-winning Ruger® firearms, visit Ruger.com or Facebook.com/Ruger To find accessories for Ruger firearms, visit ShopRuger.com or your local independent retailer of Ruger firearms.